Make email marketing your secret weapon
// This content from Primer by Google
For this post , we'll answer :
+ Why should do email marketing ?
+ What type of email marketing can i send ?
+ What are the best way to measure my email maketing's success ?
It's easy to take email for granted. It's something that's almost too avaiable, you use it fairy often, you have it at work , at home... Wait.. but let think about that.
How many time you checked your email today ? One ? Twice ?..
Ok, How many percent of people that they checked their email at least once a day ?
30% , 50% , 91% ?
The answer is 91% of people spend quality time with their inbox everyday. That mean email is probaby the one channel that ALL your cusstomes and fans will be on , wich is pretty amazing ! And that is where email marketing comes in.
1, Email marketing connects you directly with your customers. People' s inboxs are often their "TO DO" list and your email can be part of that list.
2, You can also get really targetted. It' s possible to send a different message and different call to action every single contact you have.
3, It's pretty easy to set up and get going quickly . A lot of bussiness usse it as one of their first marketing channels.
4, Lastly , it's easy to tell if you're reaching your market goals. Tracking email engagement rates helpd you figure out if your email marketing is working.
TIP :
To set your email marketing up for success, think of any email you send as nice bonus for your customes. That mean every email you send needs to offer something valuable to the person reading it.
Valuable emails are useful , timely , or interesting to people. Let' s check out how a real business did it right.
A lot of wedding gifts have one use only. A cake stand for example. But Zola found interesting way to make them multi-use and email those ideas to their customes.
For this post , we'll answer :
+ Why should do email marketing ?
+ What type of email marketing can i send ?
+ What are the best way to measure my email maketing's success ?
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| email marketing |
It's easy to take email for granted. It's something that's almost too avaiable, you use it fairy often, you have it at work , at home... Wait.. but let think about that.
How many time you checked your email today ? One ? Twice ?..
Ok, How many percent of people that they checked their email at least once a day ?
30% , 50% , 91% ?
The answer is 91% of people spend quality time with their inbox everyday. That mean email is probaby the one channel that ALL your cusstomes and fans will be on , wich is pretty amazing ! And that is where email marketing comes in.
Email marketing is great for a lot of reasons, but here are 4 good ones...
1, Email marketing connects you directly with your customers. People' s inboxs are often their "TO DO" list and your email can be part of that list.
2, You can also get really targetted. It' s possible to send a different message and different call to action every single contact you have.
3, It's pretty easy to set up and get going quickly . A lot of bussiness usse it as one of their first marketing channels.
4, Lastly , it's easy to tell if you're reaching your market goals. Tracking email engagement rates helpd you figure out if your email marketing is working.
TIP :
To set your email marketing up for success, think of any email you send as nice bonus for your customes. That mean every email you send needs to offer something valuable to the person reading it.
Valuable emails are useful , timely , or interesting to people. Let' s check out how a real business did it right.
This useful email from wedding regstry site Zola gave engaged couples insider tips and valuable advice from recently married couples.
It's safe to say that valentile's Day is high relevant to engaged couple. And with V-Day comes forgetting to buy a gift for V-Day . So Zola sent a timely email with last minutes gift ideas.
A lot of wedding gifts have one use only. A cake stand for example. But Zola found interesting way to make them multi-use and email those ideas to their customes.
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