Why should only one person “own” the product?

You may be thinking that every member of the team should have ownership and responsibility for the product. And you are right, I completely agree.

But in many areas of business and life, when “everybody” owns something, in practice nobody owns it. Lack of single ownership leads to indecision, which leads to delays and missed opportunities. It’s like throwing a ball into a small group of people that are all capable of catching it. Unless one person asserts themselves as the catcher, nobody will catch it.

Dude, I thought you had it!