19 truths about launching a startup

Launching something good now is better than launching something perfect later (or never)

Your first idea will probably be wrong

You need to collect and use customer feedback ASAP, especially around user experience

You don’t need the best idea, you need the best execution

You’ll work more than you ever thought possible — and you’ll love it

Your team will doubt you along the way, but use your vision as a guard rail

It will take longer than you thought to break even

You want to build something in a market with existing competitors — otherwise there’s (probably) no market for what you’re building

Marketing is equally as important as product

You need a story about why you created your product that the media will be interested in and that people will remember and talk about

Pay peanuts, get monkeys

It takes 7–10 years to build anything important

Lead by example when it comes to working hard and being efficient

You will probably fire someone early on — and they could be a friend

Share your idea with everyone and ask for feedback — no one will copy you

Stick with it, it does get easier as you get a few wins under your belt

Iterate on your product as fast as humanly possible

Your product is the only thing that matters for the first few months, then it’s product and distribution

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